Ascot Utd and Hedone renew their partnership for a second season


Ascot Utd are delighted to announce that local retailer Hedone Ascot have chosen to renew their partnership with the club for the upcoming season.  Hedone, the well-known luxury shopping destination based in the centre of Ascot, has been a fantastic sponsor of the club and their continued support will enable the club to continue its development both on and off the field.

The sponsorship has encapsulated many parts of the club – not just the Men’s First Team, who carry the Hedone logo as main front of shirt sponsors, but also our Women’s First Team and several of our junior teams.  They also sponsor our Player of the Month awards with vouchers to spend in store for the winners, and offer all Ascot Utd members a discount in store when wearing club attire!

This is what makes the partnership so attractive for the club – working with a business that is passionate about the whole club and not just one section.  The support from Hedone has allowed the club to enhance its facilities, invest in youth development programs, and strengthen the performance of our senior teams.

Hedone, which is located on Winkfield Road in Ascot, offers the epitome of luxury shopping with a state-of-the-art speciality butchery, and deli which provides a range of freshly baked sourdough breads and tasty treats as well as amazing coffee. The store is open from 8am-5pm Monday to Saturday and 9am-2pm on Sundays for anyone wanting to start the day with a fresh pastry and morning coffee.

Simon Negus, Chairman of Ascot Utd, expressed his enthusiasm for the renewed partnership, saying, “We are thrilled to have Hedone continue as our main club sponsor. Their unwavering support has been crucial to our growth and success. We look forward to working closely with Mel and the whole team to elevate our off and on-field performance”

Melanie Greaves, owner of Hedone, said “It’s fantastic to be supporting our local football club who play such a huge part in the local community that we serve.  We were delighted to be part of the unbelievable success last season, and look forward to helping the club continue its strong upward trajectory.”




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