W7 Cosmetics, founded in London, UK in 2002, offers high-quality, trendy makeup at affordable prices, encouraging self-expression with its tagline “Who Will You Be Today?”. The brand is cruelty-free, does not test on animals, and aims to provide access to quality cosmetics by minimizing costly marketing.
Key Aspects of W7 Cosmetics:
- Affordable High-Quality Cosmetics: W7 was created to make quality, on-trend makeup accessible to everyone.
- Encourages Self-Expression: The brand’s tagline, “Who Will You Be Today?”, invites experimentation and individual style.
- Cruelty-Free and Ethical: W7 is a cruelty-free brand and does not test on animals. The brand also aims to ensure its suppliers mirror its values.
- Part of Warpaint London PLC: W7 is a lead brand of Warpaint London PLC, which also owns brands like Technic.